Case Study
Twigs
How our Meta advertising campaigns drove 1,691+ purchases for Twigs, a UAE flower and gift e-commerce brand, at an average cost per purchase of AED 68.
Campaign 1
791 purchases · AED 69.37 CPP
Campaign 2
900 purchases · AED 66.86 CPP
Combined Reach
409,865 people
Twigs is a flower and gifting e-commerce brand serving the UAE market. Occasion-driven gifting is a crowded, highly seasonal category — we ran two back-to-back Meta campaigns to keep purchases flowing across key gifting moments.
The Challenge
Flowers and gifts are an impulse, occasion-driven purchase. Demand spikes around specific dates and cools quickly in between, so Twigs needed a paid strategy that could reliably convert browsers into buyers without ad spend ballooning during quiet periods.
The Strategy
We ran full-funnel Meta campaigns across Facebook and Instagram Feed, Story and Explore placements, built around seasonal gifting moments — romance, birthdays and celebration bundles. Each campaign paired product-forward creative with a direct "Shop now" path straight to the relevant product page.
- Occasion-led campaign themes (romance, birthdays, seasonal bundles)
- Catalogue-style creative rotated across Feed, Story and Explore
- Site-link shopping CTAs on every ad
- Two sequential campaigns to keep creative fresh and avoid ad fatigue
Creative Approach
Creative leaned entirely on real product photography — bouquets, gift boxes and bundles shot against clean, on-brand backdrops — paired with short, benefit-led copy ("Send Love Without Delay", "The Perfect Birthday Surprise Awaits!"). Each ad linked straight through to a "Shop now" product page.
Results
1,691 Purchases
Combined website purchases generated across both campaigns.
AED 68.03 Avg. CPP
Blended cost per purchase held consistently efficient across both campaign runs.
2.1M+ Impressions
Total ad impressions delivered across Facebook and Instagram placements.
Campaign 1 generated 791 purchases at an AED 69.37 cost per purchase from AED 54,867.73 in spend, reaching 199,741 people. Campaign 2 built on that momentum with 900 purchases at an AED 66.86 cost per purchase from AED 60,177.14 in spend, reaching 210,124 people — a clear efficiency improvement run over run.