Case Study
Levi's Paid Media
430+ Purchases · 37.95x ROAS · Meta Ads
Our high-performance Meta advertising strategy helped Levi's drive over 430 purchases and achieve returns of up to 37.95x on ad spend across Southeast Asia's biggest shopping events.
Levi's partnered with our team to maximise online sales across Southeast Asia's leading marketplaces during the highly competitive Q4 shopping season, using a data-driven Meta advertising strategy powered by Collaborative Ads (CPAS) to connect shoppers directly with Levi's product catalogues on Shopee and Zalora.
The Challenge
The Q4 shopping season represents one of the most competitive periods in e-commerce. With thousands of brands competing for consumer attention across marketplaces, Levi's needed a strategy capable of driving significant purchase volume while maintaining strong profitability — increasing online sales at scale while achieving a high return on advertising spend across multiple platforms and regions.
The Strategy
To maximise performance, we implemented a full-funnel Meta Collaborative Ads (CPAS) framework across Shopee and Zalora — combining marketplace purchase data with Meta's advanced targeting capabilities to ensure ads were shown to the audiences most likely to convert.
- Dynamic product catalogue advertising
- Marketplace-integrated audience targeting
- Localised promotional campaigns
- Continuous budget optimisation
- Retargeting high-intent shoppers
- Seasonal sale event activations
Creative Approach
We developed multiple promotional variations around key shopping events, including 10.10 and 12.12 sales, allowing us to continuously refresh messaging and minimise ad fatigue — focused on strong purchase incentives:
Results
Shopee Philippines
211 Purchases
35.29x ROAS
Zalora Philippines
79 Purchases
14.81x ROAS
Shopee Malaysia
140 Purchases
37.95x ROAS
- 430+ Purchases Generated
- Up to 37.95x Return on Ad Spend
- Multi-Marketplace Growth Across Southeast Asia
- Highly Efficient Customer Acquisition
- Scalable Performance During Peak Shopping Events
Performance Highlights
37.95x ROAS
The Shopee Malaysia campaign achieved an outstanding return on ad spend while maintaining an exceptionally low cost per purchase.
35.29x ROAS at Scale
Shopee Philippines generated the highest purchase volume, proving the campaign's ability to scale without sacrificing efficiency.
Cross-Platform Success
By extending the same performance framework across Shopee and Zalora, we increased market reach while maintaining strong profitability throughout the quarter.
Key Takeaways
This campaign demonstrates the power of combining marketplace data, Meta advertising, and performance-focused creative execution. Through strategic audience targeting, continuous optimisation, and compelling promotional messaging, Levi's successfully scaled e-commerce revenue during one of the year's most competitive retail periods — delivering substantial sales growth while maintaining exceptional return on investment.